Celeb-Backed Startup Jinx Delivers Healthy Dog Food – Los Angeles Business Journal

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Jinx founders Sameer Mehta, Terri Rockovich and Michael Kim.

Jinx founders Sameer Mehta, Terri Rockovich and Michael Kim.

Terri Rockovich’s dog, Blitz, has a picky palate.
 
“When I started living on my own, I fed (my dog) what my parents had fed their dog and assumed that was the right thing,” Rockovich said. “I didn’t really start doing the right research until my dog started having issues and problems.”

Rockovich, 36, explained that Blitz, a “mystery mutt” rescue dog, inspired her to join fellow pet owners Michael Kim, 32, and Sameer
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